SWOT Analysis And Countermeasures For The Development Of Pig Waist Jujube Industry In Wulong District, Chongqing

Wulong pork loin jujube is a unique fresh jujube variety of Wulong.After years of artificial cultivation,it has formed excellent fresh food varieties with local characteristics.It has also had a certain development scale and has become villagers along the Wujiang River in Wulong District.The main economic source.According to the existing natural conditions in Wulong District,it is very suitable for growing Zhuyao jujube.Compared with other fruits and crops,the unit price of Zhuyao jujube is higher and the economic benefits are more considerable.In the research process,this paper makes an in-depth analysis of the current status of the development of Zhuyao jujube industry in Wulong District and the development status of jujube industry in the world,and the research content and conclusions are as follows.(1)This article analyzes the current status of Zhuyao jujube industry.Through the investigation of the Yangjiao area of the Wulong District Zhuyaozao production area and inquiries of the statistical data of the Wulong Agricultural and Forestry Departments over the past years,the production scale of the Wulong Zhuyaozao is gradually expanding on the premise of consolidating the foundation.The characteristics of science and technology are also fully reflected in the various infrastructures in the production base of Zhuyao jujube.The output value and output of Zhuyao jujube have been greatly improved.Because pork loin jujube is a specialty agricultural product,market demand is greater.Most of the Wulong Zhuyao jujube industry adopts the production mode of professional cooperatives.The driving role of this model has been fully exerted in the Zhuyao jujube industry,and the development situation is good.(2)This article discusses the advantages,disadvantages,opportunities and threats of the development of the pig waist jujube industry in Wulong District through SWOT analysis.In terms of advantages,the Wulong pig waist jujube has excellent varieties,the planting industry is developing well,the consumer demand is large,the farmers have a high willingness to plant,and tourism development has also driven the production of pig waist jujube.Unclear,undeveloped industrial development mechanism,short industrial chain,insufficient investment in industrial development funds,lack of policy support,backward scientific and technological research,low cultivation level,etc.In terms of opportunities,the market is highly competitive,the elderly population is increasing,and the health care market is developing rapidly.Demand for jujube products is increasing;in terms of threats,the impact of foreign varieties on the local market has not formed an industrial chain,the industry's added value is low,the market is chaotic,fakes are rampant,jujube madness is rampant,and jujube rust is serious.(3)Through the SWOT matrix,this paper analyzes the future development strategy applicable to Wuling District Zhuyaozao Jujube.Multi-type strategy(ST)and reverse strategy(WO)are the main development strategies of Wulong District Zhuyaozao jujube industry in the future.The former is The main and the latter are supplemented,and put forward short-term,medium-term and long-term development strategies.(4)This article puts forward the countermeasures and suggestions for the future development of the development problem of Zhuyao jujube in Wulong District.Should increase investment in scientific research and improve production levels;strengthen the prevention and control of jujube mad disease,and constantly improve the prevention and control system;explore the jujube industry construction model,lead the jujube industry on a large-scale and standardized track;strengthen brand construction,promote industrial development;optimize the industry Layout to ensure the performance of Zhuyaozao jujube;develop the surrounding rural tourism with Zhuyaozao industry as the center;strengthen leadership and establish a complete working mechanism;formulate preferential policies and relax the development environment.In this paper,SWOT analysis of the development of the pig's waist jujube industry in Wulong District can not only provide feasibility suggestions for the development of the Wulong pig's waist jujube industry,but also benefit the agricultural development in the region,but also provide a reference for the development of other industries.