Research On Residents’ Satisfaction Degree Of The Rural Social Endowment Service For Qingzhou City

In 2011, the state council issued《the social endowment service system construction plan(2011-2015)》, governments at all levels actively response, and integrate social resources, set up "family pension is given priority to, community endowment as the backing, institution endowment as supplement" new social endowment service system gradually.However, given the limited resources, weak foundation and other factors, the development of the rural social endowment service is still struggling.How to evaluate the rural social endowment service, find and solve the problems existing in the service process, to enhance the level of rural social endowment service has important guiding significance.In theory, understand the rural social old-age services for elderly residents(importance) and performance(satisfaction), is to improve the service level of rural social endowment is a important way.If a majority of the rural elderly residents for a pension services provided by the high expectations, and perception of the actual situation is not satisfactory, that means, from meet the needs of the rural elderly residents endowment’s point of view, the government should take some measures, to improve the service ability of supply.To this end, the author based on the literature research, in order to "importance" and "satisfaction" two dimensions as the breakthrough point, using the grounded theory in view of the qingzhou rural social endowment service status field investigation and interview, preliminary build its residents satisfaction evaluation index system of social endowment service X(1);Then through an investigation to get the data, using a variety of indicators screening index for the refining, discrimination analysis method to determine the including "community environment construction, the old service facilities, economic support, daily life care, health care and spiritual comfort services, entertainment services and service personnel quality" and so on eight aspects of qingzhou rural social endowment service residents satisfaction evaluation index system of X(2);And use the formal investigation data has carried on the questionnaire reliability and validity analysis, to ensure the reliability of the survey data and consistency.Using the "importance-satisfaction" quality analysis and priority action matrix tools has carried on the empirical analysis.At the same time, the dimension of importance as the weight, build the residents’ satisfaction index model, estimates the social endowment service of qingzhou 7 township residents satisfaction index, and has carried on the comparative analysis.It is discovered that existence qingzhou rural social endowment service "for the old incomplete service facilities, health care services can’t meet the demand of the rural elderly residents basic medical and service personnel quality is poor", and analyzes the causes of the problems, put forward the "broaden the capital financing channels to strengthen the construction of rural social endowment service infrastructure, to establish the rural elderly residents covered health care system and to develop professional pension service personnel, to strengthen the construction of service personnel" and so on problem solving countermeasures;At the same time, according to the analysis of different rural residents’ satisfaction index, put forward promote qingzhou rural social endowment service satisfaction level of incentive strategy.