A Study On Construction Of Knowledge Map For Qingdao Tospur Real Estate Marketing Plan Co.,LTD.

With the advent of the knowledge economy, knowledge has become the most active and the most important part in factor productivity. Competition between enterprises depends on the competition of talent, butthe talent competition is ultimately a competition of knowledge,the one who has the knowledge that will win in the competition opportunities and gain advantage.Innovation and application of knowledge can create enormous wealth for the enterprise.Therefore, more and more companies are implementing knowledge management,and the knowledge map has being used more and more enterprises as an important tool for knowledge management. Qingdao Tospur as a influential real estate marketing agency business in Qingdao, has a huge knowledge capacity,how to build a knowledge map for the development needs of their company is the main content of this paper.Around this research,Firstlyconducted a comprehensive review of current research about knowledge map,clear the developmenthistory and the practical application of knowledge map;Then analysis and induction the basic theory of knowledge map and related to the definition of real estate marketing agents,clearly the object of this study,combined with the specific company’s practice to build a theoretical framework of this article;Summarize and organize the knowledge of Qingdao Tospur,analyze the knowledge activity and the knowledge transfer patterns.on the basis of a needs analysis for Qingdao Tospur to build the knowledge map;Final design and build a knowledge map for Qingdao Tospur;After building a knowledge map, we use empirical research evaluating its value.This paper use systematic research methods,First, define the real estate marketing agency business,then make a needs analysis about knowledge map、knowledge map’s design knowledge map’s construction、knowledge map’s value evaluate,so step by step, to complete this research.