Research On International Marketing Strategy Of The Hexi Corridor Minority Areas Tourism Products

With the improvement of social progress and people demand, tourism activities gradually become a mass activity and an integral part of everyday life. Constantly changing of travel demand makes tourism products diverse and unique. Ethnic minority areas which have rich characteristics of tourism resources and rich type of tourism products are becoming more and more attractive for customers, and are gradually becoming a gold belt in the development of tourism. The Hexi Corridor region is located in the northwest of Gansu, it has been a thoroughfare of communication of the western regions since ancient times and it is the ancient silk road. There are rich natural tourism resources, unique cultural tourism resources and honest and rich ethnic tourism resources including the Tianzhu Tibetan, Sunan Yugurs, Su Bei Mongolian and Aksay Kazak. The ethnic minority areas of The Hexi Corridor knowing how to use these tourism resources, seize the various development opportunities, and develop the tourism industry better is becoming a problem worth thinking about. Based on consideration of the above problems this article is studied in a perspective of international marketing.This article is divided into four altogether. The first part of the article is the basis, including chapter one, two. Mainly to introduce the selected topic background, research significance and research literature, and to comb related theories in order to further strengthen the theoretical basis of study by using standard analysis method. The second part is the analysis. Chapter three by collecting relevant data sorts the tourism product types and characteristics of ethnic minorities regions of the The Hexi Corridor. The fourth chapter using the method of SWOT to analysis feasibility of international marketing activities for tourism products in the area. The third part is the article for reference. Taking Yunnan province and the Guangxi zhuang autonomous region as examples, We analysis their international marketing activities and summarize the successful experience for reference. The fourth part is the conclusion. Through the analysis of the status condition and feasibility and combining with the experience in other parts we develop a suitable international marketing strategy for minority areas in The Hexi Corridor. These include product strategy, indirect channel strategy, promotion strategy and strategy of tangible demonstration.About how to promote the development of tourism industry in the minority regions in The Hexi Corridor, the solution is not only one aspect, this article is only aimed at providing a suggestion for its development from the perspective of international marketing based on the existing tourism products.