The Research On Financial Development In Shandong Peninsula Blue Economic Zone

Since the ancient times, Shandong is a big ocean province, and attaches great importance to developing the Marine economy. In January 2011, the State council approved the Shandong peninsula blue economic zone development planning, and established the national strategic status of blue economic zone. The construction of blue economic zone needs strong financial support, but development of finance in Shandong is imbalanced. Compared with the developed areas, financial liberalization in Shandong is low, regional financial development is imbalanced and Shandong is lack of regional financial center. These problems hinder the fast development of the blue economic zone. In 2013, Shandong province introduced policies of speeding up financial reform, and this will bring great opportunities for financial development in Shandong peninsula blue economic zone.This paper puts six major cities (Qingdao, Weihai, Yantai, Weifang, Dongying and Rizhao)in the Shandong peninsula blue economic zone as the basic unit, studies the level and efficiency of financial development in blue economic zone. And by using the SWOT analysis method, the paper emphatically explores the advantages and disadvantages belonging to internal factors and opportunities, threats of external financial environment in Shandong peninsula blue economic zone. The paper analyzes the successful experience of financial deyelopment in the economic zone on the west side of the Straits and in Guangxi beibu gulf economic zone. Combined with the results, the paper puts forward to breakthrough and Suggestions, which will promote financial development of Shandong peninsula blue economic zone.