Integrated Design Of Commercial Advertising And Building Facade

In this paper, the integration of the building facade as the research object, starting from the concept of integrated design and interpretation of the study were limited, and choose Chengdu opened business for nearly a decade as a reference case, in Chengdu, for example, reducing the number of regions factors interfering integrated design, selection of business for nearly a decade opened, avoiding long-term business operations, the format of the change on the integrated design. Through the study of the integration of the constituent elements of the building facade and influencing factors, while combining multiple cases, the principle of integrated design and draw the appropriate strategy.Chapter 1:Introduction. General introduction of commercial advertising and building facade integrated design research background, current situation related to domestic and foreign, to define clearly the significance and conduct thesis research object.Chapter 2:The components of the integration of the building facade. Depth description of the integration of the building facade in:architectural form interface, types of commercial advertising and integrated advertising and construction unions.Chapter 3:The impact of the integration of building facade elements. Detailed analysis of the impact of urban style with the surrounding environment, information communication and perception, construction equipment and structure of consumption of these three visual communication and spatial scales consisting of integrated building facades. Meanwhile, the combination of different forms of business management impact on the integration of the building facade and emotional needs of different consumers, laid the foundation for thesis research.Chapter 4:integration of design principles. Summed scale integration design principle of classification by different visual communication and spatial scales formed; integrated design management systems of different forms of business formation control principles; integrated design different emotional needs of consumers to form emotional transfer principle, plus more investigation and analysis of cases, in the paper, play a connecting role.Chapter 5:integrated design strategy. On the integration of design, scale is divided into urban scale, building scale and human scale, made the actual situation and style design, human-scale spatial scale and technical measures based on the facade of the key parts of the urban scale and scale control, building scale. These three different design strategies, constitute the core thesis.Chapter 6:Integrated Design Case applications. Combined with the integration of design ideas, the author summarizes in detail the integration of the building facade design process tripod Strip commercial projects, case analysis of the full application of the design principles and design strategies and practical application of the summary.