Fujian Tulou Tourism Services Standardization Implementation Strategy Study

Today, the development of the global tourism industry is a vibrant, the implementation of the tourism standards play a decisive role to the development of tourism. Foreign research theory of tourism service standardization is not much, though our country tourism standardization work started early, but the study of standardization of tourism services, a lack of authority.Fujian tulou travel service standards in the fujian yongding tulou scenic spot pilot nearly five years, the author through the process, the running status of the standards, implementation effect, analysis the problems and countermeasures, to review and summarize, initially formed a set of basic theory, in the future continue to promote the construction of fujian tourism services standardization has very important practical significance, also accord with the direction of standardization research, has certain research value.The author intends to through the on-the-spot investigation method, history of literature, questionnaire sampling analysis and other methods, the fujian tulou tourist service standard formulation and implementation of the strategy research, covering the development process, standardization pilot status quo, problems, countermeasures and build targets, this paper studies the scenic spot service standardization implementation problems and countermeasures, from the scenic spot enterprises micro-level analysis of tourism services standardization the important role of the application in the enterprise to create value, and from the macro level to interpret the importance of building tourism services standardization system. This paper will be divided into seven parts:The first chapter:case presentation topics direction, background, significance, etc., through the relevant literature review of standards and tourism standardization, further elaborated research contents, methods and focus.The second chapter:In this paper, "tourism standardization", "travel service standardization" and other related basic theory, summarized the contents of the object and the standardization of travel services included.The third chapter:Standardized necessity and characteristics common to start, induction necessity Yongding Tulou Tourist standardized implementation services.Section 4:Introducing the status quo Yongding Tulou Tulou tourist scenic run background services to develop standardized, system evaluation, implementation process and the status quo is running.Chapter 5:From the perspective of both internal and external, analyzes Yongding Tulou Tourist services standardization process of implementation problems.The sixth chapter:Tulou tourist services proposed standardization system build target, elaborate scenic tourist services promote standardization strategy analysis.Chapter Ⅶ:conclusions and directions for future research in this article.