Research On Development Strategy Of Z Finance Leasing Company

Financing lease has been hailed as the "core industry in developed countries", as one of the financial services industry in the world the most rapid development, financing lease has become the third financial instruments and bank credit, securities racing together bridle to bridle, at present, nearly 1/2 of the world’s investment in fixed assets is accomplished through financing lease. The future, China will face the transition from extensive growth mode to intensive mode of economic development, Emerging industries and equipment manufacturing industry is developing rapidly, the traditional industry was upgraded, this will increase the demand for high-end equipment. At the same time, the integration of urban and rural people’s livelihood projects such as construction, low-income housing construction, infrastructure projects in central and Western China and steady development, related fixed asset investment and new equipment investment demand will continue to grow, has brought opportunities for development and space of these great for the financial leasing industry in china, the financial leasing industry in China in the sunrise period. The next ten years, the rapid development of financing lease period, as an indispensable part of the financial transaction plat form, financing lease will be in China’s economic development has played an immeasurable role in promoting.After 20 years of development, China’s financial leasing form gradually transition from traditional to modern lease rental, the financial leasing industry is in the key period of high speed development. This study confirmed that the present situation and the development of China’s financial leasing industry in a particular period of analysis, discussion and analysis of the current financing lease industry business model and profitability, learning and referring to the domestic and foreign well-known financial leasing business secret of success, take the Z Finance Leasing Company as the object of study, the development goal of research and development company in the industry environment and the implementation of countermeasures. The research of this paper, first of all, to change the idea, take the market as the guidance, and activelyfocus on customer needs; second, to speed up the reorganization of assets to expand financing channels", the last is to expand the business scope,diversification.at the same time, the related research can also provide feasible suggestions for the development planning of Chinese financial leasing enterprises, provide an important reference for the financial leasing industry can be sustained and healthy development.