Research On Development Strategy Of GTZL Leasing Company

Since entering the Chinese market, the financial leasing business has experienced continuous development and improvement. It has become an important means of financing for Chinese enterprises in addition to bank loans. Financial leasing in the opportunity to usher in their own development, but also need to continue to adapt to market economic environment brought about by the industrial structure of the transformation and adjustment. At present, once as a national economic development initiative of the iron and steel, cement, coal industry overcapacity, the real estate industry growth rate declined, the ship industry is still low, the lack of quality standard of photovoltaic industry...... These industries also happen to be attractive, to guide the financial leasing industry from entering the Chinese market to gradually develop and improve the necessary business sector, the financial leasing industry in urgent need of development and innovation in the field of business., of course, good news is accompanied by the development of market economy, in recent years, the state has encouraged the development of financial leasing industry, issued a series of policies, laws and regulations, for the development of financial leasing industry to create a platform and space. But also inevitable, along with the increasingly favorable development environment, the number of Finance Leasing Company is expanding, the competition between the industry is increasing day by day. How in the industry pull prize, gain a firm foothold, to seize the initiative, to become a finance leasing company in the industry’s survival of the fittest victory key. And for financial leasing companies, under the same external environment for the development of enterprises, to achieve this goal, the key is must from their own start to develop a suitable for the development of enterprises development strategy to guide the development direction of the company.Due to historical reasons, China’s financial leasing industry there is a situation of multiple supervision. According to the different regulatory and finance leasing companies in China can be divided into three categories: CBRC supervision of financial leasing company, the supervision of the Ministry of Commerce of foreign financial leasing company and the Ministry of Commerce, the State Administration of Taxation joint supervision of domestic pilot financial leasing company. Different regulatory agencies, resulting in the legal status of these three companies in many aspects, such as the legal status, barriers to entry, and other financing channels, so that they do not compete on an equal platform. This paper intends to GTZL leasing company as an example, to explore the development of domestic pilot Finance Leasing Company.GTZL leasing company was founded in 2007, is approved by the State Ministry of Commerce and the State Administration of Taxation jointly approved by the Finance Leasing Company. This paper focuses on how to develop the starting point of GTZL leasing company, combining with the relevant theories and ideas of enterprise strategy management, and makes a deep research on the development strategy of the company. First of all the industry status and the internal and external development environment for the GTZL. Secondly according to the analysis of the external environment the SWOT analysis method to analyze the advantages and disadvantages opportunities and threats so as to combine the development goals of the next five years to determine the GTZL intensive development strategy and the intensive development strategy to match GTZL leasing company intensive development strategy based on the company’s actual situation, proposed the company from the corporate culture, human resources, information construction, performance evaluation and other aspects of the protection of enterprise strategy implementation measures.