Study Of China’s Auto Fitting Enterprises Entrance Model To Russian Market

International business strategy and market entry mode is the common concern of Business owners and research focus of Academic experts. Enterprises can avoid the various obstacles to world markets and effectively achieve the penetration of international markets and business development, if proper mode is chosen. Otherwise, the development of enterprise can be badly influenced.With the rapid development of China’s automotive industry during 2006 and 2010, Auto Parts industry has become a fast growing industry. Russian is the main market of China’s auto parts enterprises. According to the latest news, Huatai, Lifan and other domestic auto parts enterprises have increased their development of Russian market. As there are a variety of differences between Russia and China’s economic and social development environment, how to enter into Russian market becomes a issue for Chinese enterprises. This thesis mainly focuses on this issue.This thesis includes five chapters. The first chapter describes the background and significance of the research, and also the innovation point of view and research method, several modes and recent research on those modes.The second chapter summarizes the mainly theories and their advantages and disadvantages.The third chapter analyzes the situation of China’s auto parts enterprises on the international market, and also Russian market. It also analyzes the problems China’s auto parts enterprises are facing on Russian market, which includes low value added products, d disorderly competition and trade friction.The fourth chapter builds an econometric model, and analyzes the facts affecting the mode choices. Enterprises could decide which mode to choose between investing and trading.The fifth chapter provides several measures and suggestions for China’s auto parts enterprises while entering into international market.