Study On The Countermeasures Of Promoting The Competitiveness Of QSB Bank Outlets

In the current market’s rapid economic development, banking industry is facing a very competitive market. Financial diversified product range, increasing the level of service the industry, the banking industry is growing substitutability, in addition to the same type of products and services between banks can replace each other, from the rural credit cooperatives and other non-financial institutions are also involved in the multi-party competition. Therefore, based on the actual situation, how the bank to protect its own competitive advantage, access to market competitive position has become a very urgent task. Sustainable development of modern commercial banks must maintain a competitive advantage in order to obtain the survival and victory. The competitiveness of enterprises is also able to put forward the theory and cater to the requirements of such a development in the theory and practice of such exploration, it quickly became the study of academia, business and the practical application of industry hot topic at home and abroad. Current research focuses on the modern commercial banks are still focused on the discussion of the development of large state-owned commercial banks, few outlets devoted to the grassroots as the main systematic study.This article is based on the actual development of QSB Bank study are summarized as follows, Firstly, the difference between the vast majority of other banks competitive research for this article is not only concerned about the bank’s overall external competitiveness of the status quo and problems, more emphasis is QSB Bank This grassroots competitive outlets operating unit as the research examples,which enhance the root causes QSB bank competitiveness, and strengthen the network service levels, improve business performance more realistic; secondly, QSB bank development time is not long, plus In this paper, with its outlets in Zibo, as the research object, since the industry is highly competitive, it is necessary to enhance the competitiveness of the network as soon as possible, to promote successful transition QSB bank business strategy. Previous research core competencies to other state-owned banks or banking inflammatory joint-stock commercial banks for the object, this paper city commercial bank branches to enhance the competitiveness of research, but also to fill the gaps for research; and finally, QSB Bank of China are the fourth installment of the urban credit cooperatives restructuring of the local commercial banks, their competitiveness outlets in Zibo’s specific situation, analyze the problem is to ensure that the proposed countermeasures to enhance the competitiveness has more targeted and universal, to meet competitive QSB Bank enhance the achievement of sustainable development but also to enhance the program for other similar banks open design competitive situation.