The Inventory Management Research Of Radio And Television Networks Industry

Along with our country promote the process of triple play speeding up, originally in the TV video transmission market monopoly of radio and television networks enterprise completely by the huge impact. These enterprises from institution into enterprise is not a long time, the conversion of the poor market competitiveness, and because of the limitation of policy, outside to carry out the cable business is struggling, this limits the short-term increase their profitability and development ability, from the reality of radio and television networks industry, radio and television networks enterprise if want to in three network is still not fully fusion significantly enhance competitiveness in the short term, in the process of triple play to reinforce its own voice, then improve the ability of its inventory management to improve enterprise’s operation ability is very important.This article first expounds the raise the level of radio and television network inventory management research background and research significance, and then the related literature at home and abroad, established a research ideas and research methods.In specific research, first on inventory and inventory management theory to do a comb, particularly introduces the international most advanced model of supply chain inventory management, provides a theoretical basis for the following case study.Secondly, then select the specific radio and television networks of enterprise, carries on the analysis, financial analysis and practical investigation to find the problems existing in the inventory management, found the causes of problems.Again, from the reality of the radio and television networks enterprise, puts forward Suggestions for the inventory management to improve. Suggest buy from basic management, inventory management, inventory allocation management, warehouse management, and applying the idea of supply chain management and so on five aspects to improve inventory management level.Finally, this article based on the results of the study of the concrete enterprise, this paper expounds the promotion will improve the inventory management method to the whole network of radio, film and television industry must pay attention to the problem, illustrates the next research direction.