Marketing Strategy Research Of WJQTV Broadcast Network Services On The Triple-play Background

January 2010 the State Council issued the "Triple play in promoting the overall program" to accelerate the pace of China's triple play strategy. From the consumer's point of view is the integration of triple play features, from the device manufacturer's perspective is unified technical standards, and from all levels of broadcast service provider's point of view is more primarily redrawing of the original broadcasting market, so triple play in addition to the broadcast television networks brought innovation and technology to expand the business, but also on the broadcast television network operators at all levels the management and operation of proposed new requirements. Research direction is the challenge for the foreign broadcast television industry in the new situation encountered and self-positioning and other issues, to the marketing of the Road for the essay, I hope to provide some practical measures and methods for reforming the grassroots broadcast television service provider and to lead the industry emphasis on marketing.Our broadcast television industry has long been protected by the government monopoly industries, but the biggest impact on broadcast television after the triple play service providers at all levels to bring not technically updating, but the introduction of legitimate competitors making consumers have new options. Mainly administrative order, contempt of consumer demand management thinking for a long time affects the majority of radio and television operators broadcasting market now open and competitors to join making radio and television network operators must face the consumers to make an adjustment of status. Five years on broadcast television stations drainage network construction, "Wait, Rely, Request" serious ideas and did not take advantage of the policy advantages of establishing a strong marketing system and a reasonable marketing strategy, with the gradual growth of competitors WJQ broadcast networks began to shake the dominance of traditional businesses, new business development and seemed unable to follow. The leaders should deep thought how to improve the network services core competitiveness and grasp the market trends in the new situation.WJQ broadcast networks currently being filled with such a variable environment to explore their own way to survive and develop,Strengthen marketing management,improve service quality to win consumer recognition.Through the status research of WJQ broadcast network services,as well as wujiaqu regional broadcast networks industry internal and external environment analysis,summarized the main factors affecting the business development.Try to use the knowledge of marketing theory,such as SWOT analysis,combined with a database and user survey data,identify improvements and market positioning of the current direction of the marketing strategy.On this basis,the introduction of consumer demand-oriented4Cs marketing theory,from positioning consumers,reduce costs,increase convenience and enhanced communication,propose sui??wujiaqu broadcasting network service marketing strategy.Hope to provide some references to survive and develop of WJQ broadcast networks.