Analysis On China Railway 20 Bureau Group Corporation Overseas Market Expanding

After China’s accession to WTO in 2001, our country’s engineering construction was brought in line with international practice progressively. With futher development of the construction market, China Railway 20 Bureau Group Corporation(hereinafter “CR20G”) was facing not only the pressure of competition at home and abroad, but also the challenges of diversified group operating. Therefore, CR20 G realized the importance of expanding overseas market.The company’s senior studied on the market of South America and Africa with partner companies’ leader and eventually decided to strive for Angola railway overhaul engineering project. CR20 G adopted an unconventional decision, successfully established a reasonable project quotation and got the project.In implementation process, due to patner’s reasons, CR20 G was in danger of heavy losses,. CR20 G was forced to adopt a new strategy, and finally to ensure the implementation of the project, and achieved a great success in the end.The topic using international engineering about the market research and market strategy formulation, the basic principle and method of the international engineering market present situation analysis and SWOT analysis on CR20 G overseas market expanding, and then combined with market analysis and problems of CR20 G overseas project contracting and other problems, and the market development strategy and strategic implementation safeguard of international project contracting for CR20 G is given to realize the leapfrog development, with the pursuit of international advanced level.