The Research On Development Strategy Of Harbin Railway Bureau

Since the last century,90 years,with the rapid growth of the national economy,China's railway industry has also ushered in the explosive development.Zero hour in April 1,1997,China ushered in the first large area of the railway speed transfer map,which opened the prelude to the railway speed.Beijing,Shanghai,Shenyang,Wuhan and other major cities first CDB the speed to achieve the fast train 140KM/ hours,safe and comfortable evening issued to morning train into the life of the people,greatly convenient passenger travel.On April 18,2007,with China's high-speed rail technology matures,railways ushered in the sixth great speed,intensive high-speed rail network will ring Bohai Sea,the Pearl River Delta,Yangtze River Delta cities are closely linked,significantly enhance the railway transport capacity,greatly stimulating regional economic growth,protect the people life and production required.With the accelerating state rail system to reform pace,for the development of the local railway bureau created a rare opportunity,also faces from the fierce competition in the aviation,highways,waterways and other transportation modes.Opportunities and challenges exist in the market environment makes the Harbin Railway Bureau must be combined with the internal and external resources,reasonable adjustment of enterprise development strategy,enhance the enterprise's competitive strength in the same industry,in order to seize the opportunity to reform,sustained and steady development.The author combines strategic management related research results during the period of school,in the use of PEST model,Porter's five forces model in Harbin Railway Bureau of internal and external current situation on the basis of the analysis of the of the.Application of SWOT matrix lists facing the strengths of the current development of Harbin Railway Bureau,weaknesses,opportunities and threats and screened for their own enterprise development strategy and competitive strategy and put forward measures to ensure the smooth implementation of the strategy of security.At present,the majority of domestic research papers on the development strategy of railway enterprises did not break railway system of government is notseparation "of the traditional concept,is seldom railway enterprises especially the local railway bureau as an independent business enterprise subject to study and writing this article will from the point of view of suggestions and provide some reference for the future Harbin Railway Bureau enterprise development strategy formulation.