Research On The Strategy Plan Of GGCY Company

Survival and development is the eternal theme of enterprises are facing. Faced with the globalization of the world economy and among accelerate the integration process and consequent business competition, Enterprise Solutions wishes "where to go? How to go? How to build and maintain a competitive advantage?" The basic proposition is increasingly urgent, these basic proposition is that the company’s strategy to solve the problem. With the continuous development strategy theory, it is more clearly recognized, "resource" is the basis for enterprises to build and maintain a competitive advantage, when the enterprise through the rational allocation of resources, and internal organization, business effectively coordinated, working together to achieve business when the vision and goals, companies will be able to create a competitive advantage.The papers will be a city-owned logistics enterprises --GGCY’s case, first GGCY values the company’s existing system (including the company mission vision, values and development concepts, etc.) analysis and evaluation, theoretical perspective from the resource and competitive advantage of the company’s tangible resources, intangible resources, human resources and management capacity, professional ability, comprehensive ability for detailed analysis to identify the core resources and capabilities for the company’s vision and mission and strategic objectives match, and the resources and capabilities " short board "and proposed to cultivate core resources and capacity planning and measures. Secondly, the scope and status of the company’s major business segments to sort, analyze strategic consistency portfolio separately from the business combination of the mission and vision, strategic objectives and resource capacity aspects of proposed business combination of planning, using Porter’s five forces model analysis of industry the competitive environment, the development of competitive business strategies. Again the status quo governance structure, organization and business process company to sort out their analysis were consistent with the strategic vision of the mission, strategic objectives and operational in three aspects, the corresponding sub-optimization program to provide organizational guarantee for strategic planning. Finally, explore GGCY company building a sustainable competitive advantage in terms of strategic planning value system.The paper concluded that limited GGCY company’s core resources, core capability is not prominent, business segments have certain advantages of the industry, corporate governance and business process needs to be improved, it is necessary to question the existence of the above areas of improvement and promotion to achieve the company’s resources and the consistency of the strategy, to provide the basis for the creation of the company a competitive advantage.