The Study Of Border Tourism Product Development In Pingxiang City

Pingxiang city is located in the south of China, bordering the southwest sides with Viet-nam, full-length of its border line is 97 kilometers, is one of the most important channel for China to Vietnam and ASEAN countries. By the Pingxiang in a Youyi Guan, Puzai border point, mahogany in fair city tourist attractions, and the opening of different rush to go to the tourism and self driving travel to swim the outbound tourism projects, Because of Pingxiang’s unique geographical advantage and abundant border tourism resources, Pingxiang has access to "Chinese excellent tourism city" and "The city which is most beautiful tourist destination with Chinese characteristic charm in 2013" title, in 2013 in Pingxiang city was included in the Guangxi Zhuang Autonomous Reg-ion key support one of the 20 tourism County in 2015. The development of border tourism in Pingxiang City, but also change the "poor", optimize the industrial structure, improve the economic level,a major measures to enhance the competitiveness of the city.This paper reviews the domestic and foreign research on border tourism products on the basis of, the use of the tourism product life cycle and product innovation theory, the advantages and the overall situation of deep exploration of the development of the frontier tourism products of Pingxiang city. Through the questionnaire survey, investigation and analysis of Pingxiang border tourism products of tourists’ perception, found that the current Pingxiang city border tourism product is single, outbound tourists market shrinking, short time, low cost of many problems, and the causes of in-depth analysis. On this basis, creating Guangxi tourism county from Pingxiang city of opportunity, puts forward some countermeasures for development of border tourism products of Pingxiang City:first, the government plays a leading role, the formation of market main body, department cooperation, public participation, sharing the benefits of tourism cooperation mechanism; second, integration of resources to build the border, friendship as the center, to cross-border tourism zone, trade and Tourism Zone, military tourism zone and Ecological Folklore Tourism Zone as the system of "one point four zones" tourism spatial structure; finally, deepen the major tourism projects to promote, enhance border tourism destination image of the product, to speed up the border tourism liberalization process, to create cross-border cooperation in tourism and border tourism region to achieve healthy, harmonious sustainable development vision.