A Research On The Hotel Competitiveness Based On Technological Innovation

In the world of successful enterprises, to survive in the fierce market competition, must have their own core sustainable competitiveness. Technological innovation is a decisive factor in the construction of enterprise competitiveness, core is the source of sustainable competitive advantage. However, the actual current our country hotel enterprise technology innovation is the industry generally do not attach importance to technological innovation, most of the hotel does not have the independent technical innovation personnel, the way of management is also a traditional processing mode, not to the technical innovation as the center. At present our country hotel competition increasingly diversified, competitive boundary expanding, hitherto unknown competition pressure big situation, our country’s hotel enterprises must improve and strengthen technological innovation, improve their own competitiveness, can defeat an opponent in the market competition, remain invincible in the fierce competition in the market.This article take the technical innovation as the angle of view, in-depth study of the hot issues in academic and industry sustained attention-China’s hotel business competitiveness. First of all, the paper summarizes the general principle of technology innovation, expounds the hotel competitiveness theory, builds up the theoretical basis of enterprise competitiveness of hotel based on technique innovation. Second, constructs the hotel enterprise competitiveness evaluation model based on technology innovation, the use of AHP to determine the weight of each index. Third, the use of fuzzy evaluation method of Jinling Hotel Group Technology Innovation Competition Based on the analysis, the calculated results of the Jinling Hotel fuzzy evaluation of technological innovation competence and six two level indexes based on the concrete analysis of the results, and. Finally, through the analysis of the Jinling Hotel Group Based on the technological innovation competitiveness fuzzy evaluation results, summarized the Jinling Hotel Group of technological innovation to enhance the competitiveness of constraints based on combining the Jinling Hotel, in light of the actual situation of the Jinling Hotel Group is proposed based on the technology innovation strategy to improve the competitiveness. This paper comprehensively analyzes the dialectical relationship between technological innovation and competitiveness, establish the evaluation model of technological innovation based on the competitiveness, and the use of Fuzzy AHP to Jinling Hotel Group’s technology innovation competitiveness based on the empirical analysis, the study provides reference and the hotel enterprises to accelerate technological innovation and competitiveness, has the certain theory and practical significance.