Study On Private Courier Enterprise Competitiveness Based On The Fuzzy Comprehensive Evaluation Model

The express delivery market is developing rapidly after express industry were introduced to China in 1979.At present, China’s express delivery market scale has exceeded 140 billion, and grow up to be one of the fastest growing industry in the emerging industry in China.Along with the development of the national economy,driven by for private Courier enterprise in China has brought a broader market opportunities.But faced with the temptation of huge profits, the international express delivery giant and state-owned shipping enterprises have also grab the domestic market, private Courier enterprise survival in the margins of society due to has been ignored for nurturing competitive, in the fierce market competition is still weak.Therefore, how to promote the competitiveness of the private Courier enterprise, how to do bigger and stronger in the field of domestic express, private Courier enterprise in our country has become an inevitable problem.This paper was based on the theory of competitiveness, first, by analyzing the competitive situation of domestic express delivery market,which leads to the research on the competitiveness of the private Courier enterprise in our country.Then SWOT method analyzed the private Courier enterprise’s internal and external opportunities and threats; Then use Analytic Hierarchy Process(AHP) to determine each weights of affecting factors, build up fuzzy comprehensive evaluation model of private Courier enterprise competitiveness; After again, with suitable abundant speed luck competitiveness comprehensive evaluation of the empirical analysis as an example, verify the feasibility of the fuzzy comprehensive evaluation model and scientific; Finally, on the basis of analyzing the evaluation results, put forward from two aspects of external environment and internal policy promoted the development of China’s private Courier enterprise competitiveness Suggestions, in order to provide reference value in the cultivation of private Courier enterprise competitiveness.