Shenglong Core Staff Trade City The Incentive Mechanism Optimization Design

Since 78 years up to now, already had thirty years of reform and opening up, along with the continuous deepening of reform, the rapid development of the third industry, with the industry scale expands day by day, as the main characteristics of products in circulation industry- service is also more and more attention by enterprises, and service related business strategy has become one of the key strategic development of Commerce and trade circulation industry. Want to achieve value-added services generated by business trade circulation industry, and realize the maximization of enterprise profit, customer satisfaction has become the indispensable benefit trade enterprises to participate in the competition. While the customer facing staff through direct contact person for customer to influence their purchase experience and purchase decision. If the enterprise can improve employee satisfaction, can improve the work efficiency and effect, enhance their own competitiveness. As the staff part of enterprise human resources in the most critical and most important- the core, the subjective initiative of incentive and management, has become the top priority of enterprise management. Improve staff especially the core employee satisfaction, effective incentive and constrain their behavior, has become the focus of enterprise management. In this paper, the incentive mechanism for employees to Sheng long trade city core as the research topic, I hope through this research, to optimize the incentive mechanism of enterprise core employees provide the beneficial exploration.In this paper, in the writing follows the questions, analyze issues and solve problems, first of all, the basic theory of motivation were reviewed, points out the Enlightenment of motivation theory to establish the effective incentive scheme of enterprise; secondly, the concept, characteristics and classification of the core staff are described and defined, the existing research results about the core employees and its application are summarized, and then the core staff of blooming long trade city were defined, and then through a variety of methods on the current situation of core employees incentive are analyzed, and puts forward the scheme of the existing problems in the incentive of the core staff, finally the comprehensive use of various incentive theory, from the aspect of material motivation and work incentives designed Sheng long incentive mechanism optimization program staff trade city core.This paper studied with the combination of theoretical and empirical analysis, put forward the basic framework to solve the problem, explore meet the incentive strategy industry core employees trade flow. Through the exploration on the incentive mechanism of employee Sheng long trade city core, the accumulation of the incentive mechanism of operation and management experience, has the model significance to other commercial enterprise, but also provides a theoretical and practical basis for design, long company other incentives for staff and full optimization and management.