| Social development, so that the third rising industry in the national economy, cultural and creative industries ushered in a new period of development. In the cultural and creative industries, with respect to the individual, the team’s strength is more prominent and important. A large part of the business benefited from the rise and fall have talent and talent management as well as the value of the release. In this one, encouraging play a key role. Theoretical research and experience shows that according to team motivation, team building and enhance incentives for improving enterprise team performance and promote enterprise management level is very effective promotion of their own development also has important practical value.In this paper, the characteristics of cultural and creative enterprises departure for cultural and creative environment for the development of their own characteristics and other factors currently facing, summarize their conduct particularity and necessity of team motivation. Meanwhile, China’s cultural and creative enterprises excitation current research team to summarize the existing mechanisms in terms of team motivation, tools, and lack of effectiveness for these deficiencies, provide a sense of practical value. For more research to A design company, for example, to build and enhance the implementation team to provide better incentives basis.This paper argues that, team motivation, the main material incentives and there are two kinds of non-material incentives. From the point of view in terms of incentives, in order to ensure high efficiency of team motivation, the need for the members of their own team and feature in-depth analysis. In the cultural and creative enterprises among its team of both the cultural and creative industry itself many characteristics, manufacturing and other industries are not the same. Its staff is composed of more knowledge workers, and knowledge workers itself has obvious characteristics and needs of communities.In this paper, the cultural and creative enterprises for the study, a study for his team incentives designed by theoretical research and case studies, analysis of modern enterprise management incentives to focus on the development, particularly in the cultural and creative enterprises in this particular category, thus improve team work to achieve the performance, promote business efficiency improvement purposes. |