Study On The Marketing Of End Products Of M Company Based On Vehicle Network

With China’s economy growing, flattening of global information, the age of the Internet make a subversive changes for people’s life. Comparison of the intelligent life abroad, Chinese people have their own demands, not just staying "the food and clothing ". About "Eat, wear, live, use, traffic", "Traffic" quality is to be forward higher standards.Although the car sales was increasing in every year, the different manufacturers still in the competition. In this context, the enterprises began to find a new breakthrough, and strive to seize their own share of the market. In order to remain invincible, business needs sustained competitive advantage.In this paper, the author applied to enterprise management by the marketing tactics from class. And using the such of marketing analysis methods including PEST analysis, Potter’s five forces analysis method, and SWOT analysis method. Finally, the author provides a set of effective marketing plan for the enterprise by the 4Ps marketing combination.The conclusion of this paper is: in the initial period of car networking development, it is not realistic to make profit by business model which achieve the service. So the enterprise should develop the user quantity which they do by the end-product. Therefore, at least two years, the company must pay attention to the problem how to seize the car networking entrance.The entrance is the end-product user.