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The Research Of Relationship Between Leadership Style, Organizational Commitment And Employee Loyalty

Posted on:2016-03-02Degree:MasterType:Thesis
Country:ChinaCandidate:D B ShiFull Text:PDF
GTID:2309330464973712Subject:Business management
Abstract/Summary:PDF Full Text Request
China has more than 30 years of reform and opening up, the deepen reform of economic system promote the rapid development of China’s market economy. Along with the gradual liberalization of the market, the influx of foreign capital and the development of China’s private enterprises, competition will become increasingly intense. Now, China is committed to be an innovative country, focus on the development quality. Enterprise development mainly relies on talent, how to attract and retain the best people and motivate them to contribute to the enterprise is a challenge that enterprises must face. However, based on the last five years "Leave and Compensation Research Report" of 51job, while the average salary rose about 8% every year, but the average turnover rate is still more than 15%, so that the pay is not the only way to influence employee loyalty, discuss the influencing factors of employee loyalty and its mechanism is very important.Employees usually get in touch with his direct leader in the enterprise, leaders deliver corporate culture and values to the subordinate staff to complete the work schedule, employees understand and identify with enterprise through communicate with leaders. So that some scholars believe that the employee loyalty is in charge of loyalty to leaders. Therefore, the study of relationship between leadership style and employees loyalty is particularly necessary. Many scholars believe that organizational commitment and employee loyalty is a similar concept, on the basis of the literature I agree there is a difference between the two variables, and analyzes the relationship between these three variables.In this paper, based on the consolidation of related research proposed hypotheses and build a theoretical model, using the questionnaire to measure variables. Use SPSS 17.0 to carry on the descriptive statistical analysis, variance analysis and related analysis, in order to meet the analysis requirements of hierarchical data using hierarchical linear model to analyze the relationship between variables and the intermediary role of organizational commitment between leadership style and employee loyalty, verify the hypothesis and model.Through the results, transformational leadership and transactional leadership have a significant positive impact on organizational commitment, attitude loyalty, behavior loyalty and employee loyalty, and the impact of transformational leadership style is large than transactional leadership style; faire leadership style have no significant effect on organizational commitment and employee loyalty, is an ineffective leadership style; organizational commitment has a significant positive impact on employee loyalty and its dimensions. At the same time, organizational commitment plays full intermediary role between transformational leadership, transactional leadership style and employee loyalty and its dimensions.The researches results indicate that the relevant assumptions have been verified besides laissez-faire leadership style, the corresponding theoretical model also get certificated. This study implicates corporate leaders should pay attention to employee loyalty management, and constantly improve their own leadership skills by use transformational leadership style and transactional leadership style, to improve employee loyalty. The main innovation of this paper is using hierarchical linear model to verify organizational commitment has a significant effect on employee loyalty, separately analyzed the relationship between leadership style and these two variables, and analyze the mediating effect of organizational commitment between leadership style and employee loyalty.
Keywords/Search Tags:Leadership style, Organizational commitment, Employee loyalty, Hierarchical linear model
PDF Full Text Request
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