Research On Ticket-pricing Strategy Of High Speed Railway

The quickening pace of life today, High-speed railway as a new mode of transportation has been accepted by more and more people, with its fast, clean, efficient, comfortable, convenient features. After high-speed railway enter transportation market, the structure changes of transport market are also obvious. But the railway has been as the most important mode of transportation of our country, its social responsibility also can’t be ignored. This article is under such research background, thought price mode of transportation is the core means of participate in market competition, the most important way is to serve the society. For high-speed railway in our country, the reasonable passenger pricing strategy implementation is the key to maintain the harmonious development of high-speed railway. It is of great significance in our country that we have to research of high speed railway pricing strategy actively and discuss pricing process from theory and practice.Based on the railway passenger transport pricing market into the premise,through the analysis of different transportation distance is the main competition of the high-speed railway, built the passenger transport price discount policy model based on travel time of the high-speed railway, then through the reasonable algorithm the optimal price under different time of High speed railway. It is results that to provide a new train of thought to solve the problem of high speed rail in China is facing a flexible pricing.First, the definition of high speed railway transport price as a starting point, analyses the composition of high speed railway price and its influencing factors. Then by comparing with the other national high-speed railway pricing strategy, drawing on the successful experience of other countries for high-speed railway in our country’s pricing strategy to provide a feasible optimization direction, based on travel time of the high-speed railway passenger transportation discount pricing strategy.The second, in the ticket price relationship between traffic and transportation corporate earnings and high speed railway based on the study of the people’s travel behavior. Transport business interests and the interests of the traveler, give attention to two or more things is put forward to transport enterprise benefit maximization for the upper planning, the most commonly used generalized travel cost function for the lower planning a bi-level programming model of transport business interests and the interests of the traveler balance each other.Discount according to the equilibrium theory research and the high speed railway passenger flow optimization strategy of new ideas, the pricing of high-speed rail can be divided into two related phases, the first phase of market competition, the second stage for price oriented period for passenger flow distribution on time. Introduced in the second stage of the passenger flow distribution hard this factor, the passenger flow is not subject to price oriented distribution principle, makes the model more actualization.By Guangzhou to zhengzhou high-speed railway as an example, combining with the actual situation of Guangzhou to zhengzhou high-speed railway. The upper planning using improved particle swarm algorithm, the lower planning by increasing the virtual path of network diagram change law with Frank- Wolfe algorithm, the lower level iterative gradually approach the optimal solution of double iterative algorithm model of two stages. Finally obtaining the peak period and off-peak period two optimal ticket prices of Guangzhou to zhengzhou high-speed railway.The end, we should put forward some reasonable suggestions about High speed railway passenger transportation pricing strategy of China.