The Marketing Strategies Research Of Medium And Small-sized Broadband Network Operators

Along with the development of information technology, broadband network has become to promote social and economic development and the important part of people’s life, work, basic telecom operators and broadband operators of small and medium market competition is increasingly fierce. In this paper, starting from the status quo of the broadband networks industry, analyzes the networks of the external environment of the industry, the development status of broadband industry both at home and abroad, and analyzes the causes of the small and medium-sized broadband operators and its characteristics of competition in the market. Combining the shenzhen market of the characteristics of broadband network operation industry competition, trends, and demonstrates the shenzhen Tension network technology co., LTD., the importance of marketing, shenzhen broadband market marketing environment for the micro and macro environment analysis, and through the SWOT analysis has been clear about the shenzhen Tension network technology co., LTD, competitive advantage, disadvantage, opportunity and threat. In shenzhen for broadband network market, on the basis of the research, by using the theory of 4 ps Tension market research and demand analysis, market segmentation, target market selection and market positioning for a simple discussion. By using the theory of service marketing 7 ps product strategy, price strategy, promotion and distribution channel strategy has carried on the careful research, and analyzes the service marketing strategies of personnel management, tangible demonstration, the process management of marketing strategy.