The Strategic Study Of YD Company In Mobile Internet

The information economy time arrival social life and the industrial structurebrought the unprecedented change for, the mobile interned had taken the emerginginformation industries, had the broad market demand and the development potential.After our country marches into the3G time, the communication industry marketcompetition is even more intense, the market situation becomes complex. China movestook mobile communication domain the information expert,2G time most successfulmigration operation business, has the development mobile interned congenitalsuperiority and technical ability. Facing the external environment which changesunceasingly, China moves how displays own superiority, how under the mobile internedtime background through the effective strategic management promotion development,grips the mobile interned development opportunity, seizes the market new domain, thepromotion enterprise’s core competitive power, the fast response technology and themarket change, prepares for long-term competition, is strategic question which its mustface and solve. This article take the strategic management science, the market marketingstudy as the main rationale, through understood China moves the basic backgroundsituation, the excavating mobile interned professionProspects for development, moved to China under the motion interconnection background the developmental strategy have conducted the thorough research. Analyzesits mobile interned time the strategic management and the development, inquired aboutits existence the question and the insufficiency, move to China further develop themobile interned market to carry on the SWOT analysis and five strength model analysis,then determined China moves the superior inferiority, the market localization and thestrategic target, finally formulate China to move the development mobile interned thestrategic frame. Will develop the new market for the corporate growth, the indicationfuture development direction, will cause China to move continues to maintain at themobile communication profession already superiority, will compete in the future is in animpregnable position.