Research On The Marketing Strategy Of Digital China’s Smart City

As information economy develops to today, technology is no longer the keyproblem with the rapid development of IT industry. The leading force of thedevelopment of IT industry is transferring from technology platform to application.With the popularization of IT equipment, especially that most information exists in theelectronic form as soon as it comes into being, we are entering a new era of ITapplications. Starting with distribution, how can Digital China strive for survival anddevelopment in the IT industry revolution era? Basing on basic technical platform willnot become the bottleneck affecting the industrial development, so we are no longerfocusing on the development of IT technology, but the development of IT applicationinstead. This change gave birth to new application theory, new application technologyand products, and new application mode.By analysing the development situation of Digital China, this article aims to takethe market marketing study and strategic management theory as the main theoreticalbasis, dig out the development prospect of Smart city, do further research on themarketing strategy of Digital China’s Smart City, and find out the existing problems andshortcomings. Then determine its marketing target, analyse advantages anddisadvantages in the competition in the same industry and make concurrent control, andthen finally generate the marketing strategy of Digital China’s Smart City. To open up anew market for the development of the company, point out the future direction ofdevelopment and make Digital China adapt to the rapid development of economy, thenits leading position in the field of IT industry can be ensured continously.