Research And Evaluation On The Competitive Power Of Urban Tourism Of Fuzhou

The development of tourism is the fastest in the global economic activities, urban tourism is the important part of modern tourism, the tourism contribution to economic development become increasingly prominent, many cities support tourism to develop as strategy or pillar industry, urban tourism under more and more drastic competition. The paper definition of basic concepts of urban tourism, competitive power of urban, competitive power of urban tourism and so on by using the tourism subject, economics etc, draw lessons from evaluation model and study method of competitive power, the choice of suitable evaluation index, establishment of comprehensive evaluation system of competitive power of urban tourism from competitive achievements potential competitive power and supporting power of tourism environment, makes analysis on Fuzhou tourism, the results showed that urban comprehensive competitiveness of Fuzhou ranks the third place, Hangzhou ranks the first place, Nanjing ranks the second place. Competitive advantage of urban tourism of Fuzhou is tourism resource is rich, superior natural conditions, the disadvantages is lack of technical talents of tourism and poor economic situation.The paper put forward some suggestions on promoting competitive advantage of urban tourism of Fuzhou:Combined with government, enterprise to support the developing of tourism;Strengthen to sales promotion and Publicizing; Strengthen the synergic competition and limited cooperation; Emphasize the regional features and carry out brand strategy; Perfecting infrastructure and strengthening environmental protection; Strengthen talent of tourism training...