Research On Development Strategies Of Small-medium Sized Real-estate Enterprises Of The Third-level City

The third-level city is the fertile soil for small and medium-sized real estate enterprises to survive and develop. In the current intense market competition situation, the powerful enterprises enter the market, the local enterprises participate in the competition, small and medium real estate enterprises are facing some serious challenges, and how to survive and develop has become the major problem.This article analyzes the present situation of small and medium-sized real estate enterprises of the third-level city combined with interview questionnaire survey, analysis the main problems of the small and medium-sized real estate enterprises:including the traditional problems and development strategies problems. According to the Blue ocean strategy, Co-competition strategy, Differentiation strategy and other relevant theoretical basis, the author provides some suggestions for small and medium-sized real estate enterprises. The author thinks that the small and medium-sized real estate enterprises should scientific analysis of internal and external environment at first, and choice the stable combination of strategies; In view of the small and medium-sized real estate enterprises how to develop it, this article puts forward countermeasures from four aspects, such as ’take root in the local market and develop the regional market respectively, involved in the construction of the government dominated fields such as social housing, relying on the local characteristic industry involved in the construction of new pattern urbanization, based on the cooperative development to build a strategic alliance’.Main highlight of this article is closely combined with the current policy background and competition situation, to study the development strategy’s problems of small and medium-sized real estate enterprises which in a particular range of the third-level city, it also brings some innovative ideas in this research field, which has reference significance for how to analyze the internal and external environment, how to formulate the correct development strategy and how to seek a breakthrough of the development of enterprises.