The Research Of Anxi Tea Industry Development Transformation And Upgrade

Anxi tea market development momentum, but also some deficiencies and difficulties. Transitional development, such as tea garden area is too large, the product technology content is low, the lack of comprehensive utilization of single, regional brand, the eu tea import inspection standards improve, Japanese tea testing "water soluble method" and so on become my county tea industry in the development of green barriers, these problems are mainly attributed to the anxi tea industry transformation and upgrade. At present, anxi tea industry has great potential for development, market prospect is very broad. Is the key to dig deeper into anxi tea industry development potential, combined with local actual condition, the reasonable development to promote tea industry transformation and upgrade.This article research countermeasures anxi, conduct the thorough research to the countermeasures of tea industry transformation and upgrade. First of all, the transformation and upgrade the status quo analysis of anxi tea industry development, points out its existing problems, and anxi tea industry development has made gratifying achievements, greatly improve the level of industrialization of tea, but tea industry development still exist some problems, the tea business less competitive, the low degree of intensive, the tea industry structure is unreasonable, lack of tea brand cluster advantages. In front of the tea industry market increasingly competitive, anxi tea industry has the necessary to ascend and space, the tea industry transformation and upgrading is imperative. Second, anxi tea industry transformation and upgrade of the SWOT analysis and strategic choice. Anxi tea industry transformation and upgrade should choose the following development strategy:SO strategy:to strengthen the construction of tea brands. Send strategy:to implement the strategy of sustainable development of tea industry. ST strategy:to form an enterprise alliance to increase market competitiveness. WT strategy:relying on the leading enterprises in the tea tea differentiation marketing, drive the regional development of tea industry. Finally, put forward its anxi tea industry transformation and upgrade of measures:optimize the structure of industry of tea garden; The cluster development, promote the competitiveness of the industry; Build standardization system of tea industry; To strengthen the construction of brand of tea.