Study On Marketing Strategy Of The Nanchang Railway Bureau Fuzhou Passenger Transport Depot EMU Dining Car

China EMU dining car is a market of immeasurable potential, but EMU dining cars’ product categories and quality is poor, Because of the limits of management system and supply chain, which leading to Chinese EMU passengers’ catering satisfaction and dining rate are generally low. To meet the development of market economy, our country High-speed Rail EMU catering business concept and business model needs to be improved. This paper takes the Fuzhou passenger transport depot of Nanchang Railway Bureau as the research object, adopting literature analysis method and questionnaire method to proceed study, in order to meet the Fuzhou passenger service passenger demand as the goal, drawing on the successful experience at modern catering industry and foreign high-speed rail catering industry, combined with the theory of marketing knowledge, has put forward the concept of Railway catering marketing, and on this basis to build railway catering market marketing strategy system. This system puts forward improvement suggestions for EMU dining car business, from four aspects of product strategy, pricing strategy, channel strategy, marketing strategy. In order to achieve a better strategy implementation effect, this paper further proposes six safeguard measures:establishing the service management system, improving the management system and service standards, the construction of the training and performance system, continuously improving the service level, establishing specialized management institutions, implementingthe public bidding, finally improving Fuzhou passenger EMU dining car operation status, and then promote the development of Fuzhou passenger transport depot EMU catering industry, to contribute to the sustained and rapid development of China’s high-speed railway passenger transport enterprise.