Analysis Of Crm Situational Applications And Database Marketing Research In The XX Bank

Thisthesis adopts a top-down research method, analyzes banking and bank marketingen vironment macroscopically, combines with specific company CRM configuration process,ad vanced practice database marketing and situational marketing based onanalytical CRM, revie ws and summarizes the critical success factors of the newmarketing methods of the banks. A nd then combines with the future development ofthe banking sector marketing, the thesis pro poses feasible database marketingand situational marketing model innovatively based on ana lytical CRM, supplementswith differentiated marketing strategy formulation, to realize the a cceptanceand implementation of new marketing model in the banking industry.