Business Model Research On Recreational Vehicle Rental By H Company

Recreational vehicle has been a species of brand-new travel style in China. Because of high prices of RV itself as well as its maintenance fee, purchasing RV for RV tourism is still difficult to be accepted by ordinary tourist. Rental is quite a commonly accepted way of RV travel overseas, because tourists can simply and conveniently reach a car which fully meets their requirements, while they can also choose a complete set of RV travel services, such as tour guide service, camp services etc.With domestic Recreational Vehicle’s development being on the primary stage, China’s RV touring, RV rental business is full of risks and uncertainties. Utilizing theoretical foundation of leasing business model, using in depth interview, case analysis, literature research as the main analytical tool, and New Zealand THL RV rental Company’s commercial case mode, the paper illustrates the possible obstacles in the China’s RV rental’s development, such as profit,facilities, environment, etc. The internal and external factors influencing the RV rental business is also described in the paper. Furthermore, both domestic and overseas RV rental business’s profit model, the development and the expansion mode is compared in order to finalize the analysis of current domestic RV rental business’ development.Based on the existing H company’s simple business model and car rental business’ experience, supported by market strengthening, value chain optimization, business expansion, and joint ventures principles, Author optimizes business model elements on theoretical level, constructs whole business pattern from different operation level such as the profit model, risk control, investment exit and company operation, outlines business model which in comply to current China domestic RV rental business’ development, then finally put forward the implementation strategy of the business model.