R Car Rental Research On Internet-based Business Model

With China's further economic development,people's living standards rising,increasing the demand for the car,although the development of the automotive industry is affected by the energy industry,but the annual growth of the demand for cars.Car rental industry is a sunrise industry,and its development prospects,the car rental industry and the tourism industry,the financial industry,network development interaction,mutual integration,service the car rental industry to provide consumers with increasingly personalized,customized,and improve the quality of service form and car rental companies car rental services business model has also been diversified.This article will take advantage of the Internet,explore the Internet environment of the car rental business model.Firstly,on the basis of analyzing the current development of foreign car rental industry,combining the future development trend of the car rental industry development status and the car rental industry,we analyze the main problems and difficulties R car rental companies currently exist in business development,pointed out R company car rental business and future prospects and future directions.Secondly,from a major factor prices,the credit system,government regulation,policy support,information technology leasing services,customer experience degrees analyzes the causes of the problems R company,and made SWOT analysis;on this basis,we propose to build an Internet-based The car rental business model.And proposed procedure and method for constructing the model,including a clear target customers,the implementation of the strategic alliance,combining O2 O platform technology to create network operators.Again,this article as an example the company's subsidiary R empirical research,elaborated on the structure and content of the Internet-based subsidiary of car rental business model,analyzed the role of the model,and the actual operational data validate the model Effect.Finally,the paper summarizes the problems and the future direction of research efforts exist,and the development of the car rental industry has been the future.