Study On Business Model Of Zhu Duoduo Toy Rental Company

With the vigorous development of Chinese society,the share of the economy has been completely integrated into people’s lives,the decline of shared bikes that just rise of the past few years,to now more and more shared cars on the road,shared charging bank or shared umbrellas placed in the front desk,The market for the sharing economy is becoming wider and more mature.Consumers’ consumption concepts have also changed subtly.More and more consumers are accustomed and more inclined to enter the "shared economy society." At the same time,the sharing economy also invigorates the idle resources of the society,which is a development direction strongly supported by the government: At the Fifth Plenary Session of the 18 th CPC Central Committee in 2015,the "sharing economy"(another term for the sharing economy)was first proposed at the meeting,which represented that the sharing economy was officially included in the party and state’s strategic planning.Therefore,the sharing economy is the product of the combination of the inherent needs of social development and innovation,and will become the general trend of future economic development.At the same time,with the opening of the second child policy in China,the birth rate of newborns in our country has increased year by year,and the size of the baby toy market has also expanded.As parents pay more attention to the growth of infants and toddlers,there are more and more problems in children’s toys,the toy rental industry was born from this trend.However,the emerging industry of new toy rental still has its own various problems to be solved: the industry does not have leading companies or industry standards,the traditional toy leasing industry has a serious asset structure and high capital risks,along with the economic situation and consumer spending habits Changes,more and more traditional toy leasing companies have been eliminated by the market environment.This article takes Zhuduoduo toy leasing company as an example.As a traditional business model toy leasing company,it has also reached the edge of transition.Industry analysis and in-depth analysis of target customers,dig deep into the deep needs of customers,integrate the limited resources of the enterprise,build the core competitive advantage of the enterprise,and based on business model theory and value chain theory,supplemented by other analysis models and tools,A new and innovative business model based on the Internet sharing economy has been designed for the company.Finally,a comparative analysis of the innovative business model of Zhuduoduo Toy Rental Company was carried out,and its innovations and deficiencies were comprehensively evaluated.The significance of its research lies in the following: firstly,it proposes an innovative business model through analysis.The innovative business model provides a complete set of new business models for Zhuduoduo Toys Company’s transformation in the next new market environment.,And then give implementation plans and guarantees for the new business model.In addition,the article analyzes the commercial elements of the old and new business models,and finds out the innovations and advantages of the innovative business model of Zhuduoduo Toys Company.The innovative business model is in line with the current status of Zhuduoduo Toy Company and the current internal and external environment and is operable.At the same time,for other operators in the industry and other practitioners in the sharing economy industry,the analysis ideas and innovative business models proposed in this article also have certain reference significance for them.