Fedex (China) Domestic Business Development Strategy Research

China express industry has experienced thirty years of development since1978,changed the mansion. From the China postal outshines others, to the state-ownedenterprises, private enterprises, three minutes of the world. The FedEx as foreigncompanies also participate in the competition in the domestic express delivery market,Federal Express far from the creation of the history of the development of forty years,not a long history, is the first home business in ten years income exceeded US$onebillion company, become one of the four major international express. In2007, FederalExpress domestic express business development in China, after several setbacks, hasexperienced several large-scale price reduction, and with Okay Airways to partcompany each going his own way, for the domestic business development of FederalExpress added some mystery.Federal Express to start the domestic business plan early, loss of three years inexchange for the Chinese market profit. But for various reasons, still operate at a loss,and the market share is still showed a downward trend. How to reverse the currentdilemma is the most important issue facing the federal express. FedEx Express isChina open market after foreign enterprises to enter the domestic market of expressChina precedent, its success or failure will become the reference to other foreignenterprise model.Firstly, competitive strategy theory and gives a detailed review. Competitivestrategy analysis and research for the subsequent FedEx lay a good foundation. Adetailed analysis and research after the operation situation of domestic expressindustry and federal express and problems, which led to federal express how theChinese steady and healthy development of the market. On this basis, combining themacroscopic and microscopic factors, using the PENTS analysis method, the FedExdomestic business development was discussed. Then, based on SWOT analysis，respectively, the strategic vision, objectives, orientation, function and types ofstrategy and strategic focus to discuss the future development. Finally, discusses thedevelopment strategy of the Federal Express in four aspects to build separately fromthe service network construction, localization transformation information advantageand policy environment, to provide decision-making for the realization of the strategicdevelopment suggestions. Through comprehensive analysis and discussion of the above aspects, this paperdraws an important conclusion is, in the same market competition environment, relyon and give full play to the federal express their competitive advantage, combinedwith business strategy China localization is an important measure for gaining thestrategic success.