| In the past thirties years, the U.S. Federal Express Corporation (FedEx), which was built in 1973, has become one of the largest express logistics companies in the world from a small private company. Its success relied on its innovative service idea, differentiated development strategy, people-oriented management approach and finally turns into providing personal customized attentive services. In these past decades, the large number of mature use of information technology innovation and high-tech products helped this modern logistic enterprise giant, which was well known of its'We-Live-to-Deliver', kept its advantage within the continuous competition, led its rival and accomplish constant self-transcendence. FedEx provided a variety of fast, safe and considerate services to immense users, and finally got its favor from the end-users.With the reform and opening up of express industry market in China, many foreign express companies have entered into China in recent years. FedEx started express business in China from 1984, and formally entered Chinese market in 1992. With the rapid growth of Chinese economy, FedEx has achieved unprecedented success in China. However, in the increasingly competitive International/Domestic market, how could FedEx break out exactly and become a winner? This paper tries to uncover the mystery.The paper begins with the history of express industry in the world as well as in China, combining with FedEx's the specific development situation and existing problems, it explores deeply in FedEx and its competitors by using the analysis tools of SWOT &etc., finally, base on the research of unique development mode of differentiated service innovation in FedEx, we sum up their experiences and lessons learned, and provide valuable reference and learn to the domestic small and medium size express industry which is still in the early stage of development. That is to say, we hope the study on FedEx could enlighten and help them develop to a higher level as soon as possible. |
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