Research On The Competitive Strategy Of Jinzhou Jinex Lubricant Additives Co.,Ltd.

The enterprise competitive strategy is analyzed in the text with Jinzhou Jinex Lubricant Additives Co., Ltd. as an’example using the enterprise competitive strategy system. The solution and improvement methods are also put forward using the relevant theories of enterprise competitive strategy. Chapter1is the introduction on the background, contents and significance of the research. Chapter2mainly describes the chief concept of enterprise competitive strategy. It includes competitive strategies, the theories and the choices methods for the enterprise competitive strategies. Chapter3is analysis for the running situations and competitive environment of Jinzhou Jinex Lubricant Additives Co., Ltd. It mainly introduces the general situations, running situations and the competitive environment, including the product requirement analysis and product supply analysis. Chapter4mainly analyzes the competitive situation of Jinzhou Jinex Lubricant Additives Co., Ltd. It includes domestic and overseas competitor analysis against Jinzhou Jinex Lubricant Additives Co., Ltd. and market competitive status analysis with the fifth analytical method. Chapter5mainly establishes the competitive strategy of Jinzhou Jinex Lubricant Additives Co., Ltd. Jinex establishes the lower cost competitive strategy as the company strategy. Chapter6mainly sets up the execution guarantee methods against the competitive strategy of Jinzhou Jinex Lubricant Additives Co., Ltd. Chapter7mainly makes a conclusion of the research and put forward the weakness and the research direction in the future.