Research On The Business Development Strategy Of Cthr

Human resource service industry refers to the Productive service industry, which provide related services For personnel and employing units, so as to promote the effective development and optimize the allocation of human resources."Human resources service" as early as100years ago already appeared in western countries, through development of nearly a century, the human resource service industry in western countries has become mature and formed a stable model of market economy. However, the human resource service industry started late in China, after the reform and opening up in1979, the domestic services department of Beijing friendship commercial service company as the Beijing foreign enterprises service group’s predecessor was established, marking the appearance of human resources service in china. Today, human resource service industry in the China has become an industry, market size and the degree of specialization in the rapid promotion, and has formed the influential brand and enterprise.In2011,"The Twelfth National Economic and social development five year plan" For the first time bring improve the human resource service industry into the five year plan, This will promote the development of the human resource service industry and the industry enterprises Transformation and upgrading, is of great historical significance.The company which Human resource service enterprise prototype is studied in this paper, has accumulated some successful experience in the course of business for20years. When it develop to a certain scale also met the strategic positioning problems which commonly enterprise existing. These problems produce adverse effects on the development of enterprises, the letter to be resolved. From the view of enterprise strategic management, through the strategic management tool of PEST model, five forces analysis model, SWOT model, enterprise value chain theory to conduct in-depth analysis of enterprise faces at present the situation and problems in development. Determine the business development of the enterprise strategic positioning, and gives a relatively detailed strategic measures, the realization of the path and the strategic safeguard measures.CTHR Human Resources Inc as a large scale industry Integrated Company, have some Representative. The business development strategy research and exploration also can be used for other enterprises in the industry reference, I hope this paper can to promote China human resource service industry development and standardization, Help China human resource service brand promotion strategy implementation.