WUBA WeChat Marketing Strategy Research

As the mobile internet developing, Wechat becomes one of the most important application of the mobile Internet marketing. Wechat has the feature of timely, precision, translation. However, Wechat isn’t suitable for all industries. Most enterprises are in the exploratory stage, only a few of enterprises make success in using the Wechat. Concering the theory of the Wechat, most of studies beginning from the theory about Network Marketing or Integrated Marketing, others start from the case of some different industries. Most paper focusing on the application of the Wechat.WUBA(www.58.com) is the leader of the classification industry, In recent years, WUBA (www.58.com) M&A www.jxedt.com, anjuke.com, as well as ganji.com; as WUBA as developing, how to make the marketing strategy is the key. The paper will study the concept of network marketing and integrated marketing, basis on the marketing system of WUBA, concluded the Wechat marketing tactics with WUBA.In this article has six chapters, the first part summarized the current situation of wechat, marketing communication research and development in domestic and foreign. Then analysis the definition of correlation theory. The third chapter analysis the wechat and the wechat marketing in detail. the fourth part is about the WUBA current marketing system. The five chapter is how to make the wechat marketing strategy of WUBA. The last one summarize the whole article.