Research On WeChat Marketing Strategy Of Shizhijia Catering Company

With the development of social networks and social media,WeChat has become the most representative social media marketing platform,and WeChat marketing has become the most competitive marketing method.The matrixing of enterprise WeChat accounts has an important impact on corporate marketing and consumer spending habits and experiences.Based on the research of literature research and WeChat marketing related theories,this paper uses PEST and SWOT models to conduct a comprehensive analysis of the macro and micro environment of Shi zhijia catering company;using questionnaire survey method to catering consumers to WeChat marketing The model's cognition was quantitatively analyzed.Through field interviews and data collection,the status and problems of WeChat marketing were diagnosed.The PRAC rule was used to propose marketing from four as pects: platform marketing,relationship marketing,behavioral marketing and risk management.Suggest.The WeChat marketing strategy of this paper provides a theoretical reference for enterprise WeChat marketing research,and builds a WeChat matrix for the World House and provides decision-making basis for WeChat marketing,enabling enterprises to discover their own deficiencies,promote the matrixization of enterprise WeChat accounts,and promote the content of accounts.The needs of consumers are more appr opriate and matched,so as to better guide consumers' consumption behaviors,more targeted development of WeChat marketing strategies,enhance marketing effects and brand reputation,and thus enhance the market competitiveness of enterprises.