Research On The Business Strategy Of L Real Estate

L estate was established in2001, in the real estate intermediary to self core business, as the development so far, has been a considerable size throughout more than30provinces and cities nationwide, has a daily average of6.4volume of business, and continuously to the financial and business transformation strategy. In the domestic, L real estate occupy an important position in the industry field. In2011,1estate domestic precedent, created with for the rental business,"free", freely brand is mainly based in Beijing, comprehensive development, with three years grinding, successfully created a China only rental brand, also successfully developed into the information age "020" model of development. But with the volume of business is growing and industry is exploring in-depth, freely business brand in the development of initiative has been slightly delayed. So how to lead free services to innovation path is the focus of this paper.This paper will study the innovation strategy of free business with6main chapters. Above all, the first two chapters mainly elaborates this article selected topic background and the basic ideas and to freely business since2011to December2014, the development of a total three-year review, find out the crux of the weakness of the development. Secondly, through the development of macro environment analysis and internal conditions of third,4and5, the empirical evaluation of the free business, and the4P marketing theory for the guidance of planning. Finally, in the sixth chapter, the innovation strategy of improving the free business strategy will be analyzed.In the process of writing, how to use the theory of pest, Potter five forces model and SWOT analysis method, combined with theory of value chain and industry concentration degree of pre control guidance is the L free estate business innovation strategy’s emphasis and difficulty. This paper with empirical study as the fundamental, aims to find free1estate business development in the process of unreasonable factors, further enhance the considerable level of, and strive to the market under the guidance of the theory, freely"O2O"business optimal operation model is established, thus in risk aversion and the expansion of the income based, freely of L estate business of a comprehensive network of reform and promotion of innovation strategy, providing with the value of theory research level.