Research On The Development And Strategy Of Electronic Commerce In China 's Insurance Industry

With the rapid development of information technology especially the Internet technology, the Internet economy is becoming a global economic recovery and development of new growth pole, using electronic tools to deal with payment market is gradually become the mainstream. Electronic commerce the biggest characteristic is high efficiency and low cost, which not only brought substantial convenience to consumers, but also for enterprises to create more profit, so, from the rise of e-commerce to now less than thirty years, it quickly into every corner in the market, and promote industry reform and upgrade. Insurance subject to break through the traditional marketing model, to find new customers and business opportunities, expand the greater profit space, enter the field of electronic commerce has become inevitable.E-commerce from the early 90 s began with the development of electronic computer and the Internet and prosperity and the rise of a new type of commercial operation mode. Unlike traditional business practices, pay more attention to the Internet for e-commerce platform of electronic trading, or even traditional business practices can be conducted on the Internet. Nowadays, with the rapid development of computer technology, electronic commerce has gradually deep into every corner of the world, and it’s also with its unique convenient quick more and more get the favor of people.This thesis mainly from the point of view of the company or companies for insurance e-commerce is analyzed and discussed. Combined with foreign advanced experience of case and the current insurance of our country electronic commerce development analysis, summarized our country insurance e-commerce development course and its feasibility, analysis of the current our country insurance limitations of e-commerce development, and for the insurance in our country electronic commerce development way and related Suggestions are discussed.