Research On Optimization Of Sales People Training Program Of Changchun Cheng Tao Real Estate Company

The ‘golden decade’ of real estate has already past. The development of realestate in China continues to decline in2014. The expert claimed that the trend ishard to increase from the bottom to the top; it only can be kept stable. These yearsfrom1998to2008have witnessed the real estate became a pillar industry of thenational economy. Nowadays it is hard to see the phenomenon of buying a house byqueuing or lottery to. In case of the environment and the trend of society, it isdifficult for the real estate developers to survive in the real estate industry. Thedemand of custom determines who can gain the most parts of the benefits in realestate industry. However, the downturn of real estate does not represent fail, it doesnot mean the market is saturated and no one needs to buy a house. The real estatedevelopers need to explore and research how to let the custom willing to buyinghouse. The selling property consultant is the one who can directly come into contactwith the custom, the capacity of the selling property consultants determines thebenefits of the real estate developer. Therefore improving the training and capacityof the selling property consultants is the best way for the real estate company tosurvive during the downturn time.In the downturn of real estate, the leader of real estate company invest moneyinto the construction which can be benefited, such as the entertainment facilities incommercial housing, supermarkets and gym, which can avoid the great pressurecaused by the real estate. The leadership did not notice that the training of sellingproperty consultants can not only improve the achievement of the company to get benefits but also can get a nice reputation for the company. The real estate companywhich can make custom satisfied is the biggest winner. A better reputation can helpthe company gain more profit. Therefore, the leadership of real estate should noticethat the training of selling property consultants is not only the expenditure but also asignificant profit.In the training of selling property consultants, Changchun ChengTao RealEstate Company has many problems, which leads that the company cannot knowwhat the custom wants in time and meet their needs so that the company would losethe market and the house cannot be sold. Therefore, the training of selling propertyconsultants needs not only consider the employee’s self-development but also meetthe need of market by the company’s strategy.On the base of the contemporary human resources training and developmenttheory, this paper analyzes the problems and deficiencies of selling propertyconsultants in Changchun ChengTao Real Estate Company by literature review, dataand chart analysis and questionnaire. According to the result of analysis, this paperpresents a targeted optimization scheme, like, learning psychology, public relationsand marketing with modern marketing skills. Moreover, improve the achievement ofChangchun ChengTao Real Estate Company by Kirkpatrick Model. The sellingproperty consultants can benefit greatly both on physical and psychological bytraining, which can help Changchun ChengTao Real Estate Company to stand stablein the real estate market.