Corporate Culture Spread Study From Corporate In-house Literature

ABSTRACT:Under the impact of the new media and traditional media, especially the print shows a tendency of the shrinking, it has even been issued the "print is dead", in this case, the enterprise group is a accidentallyalso a red almond, rushed out of the walls, presents the development trend and its potential influence has more get the favour of the owners, become an important platform for dissemination enterprise culture. Enterprise group unique mode of transmission, able to carry in the transmission of enterprise culture to a specific audience, make the enterprise culture to spread and inheritance.The author through the consult predecessors’ academic papers, works and some typical enterprise group access to relevant information, the visit will be discussed on the basis of investigation and interview. Defining the first group of enterprises, and enterprise group can be used as a communication, the object of study, the spread of its kernel is the enterprise culture, and then concludes the culture propagation characteristics of enterprise group and its effect on the spread of corporate culture, through the newspaper spread of enterprises in tianjin province committee Lu Pan Yang yi qing President and secretary general, binhai times and other media reporters and some enterprises inside publish a person in the interview, summed up the enterprise group in moulding, reflect the enterprise culture, and proposes the corresponding improvement strategy.In order to more intuitive and detailed understanding of the current situation of the development of enterprise group, and its effects on enterprise culture spread, the author began in March2014, surveyed the ting hsin group visits, access to the top of the new group inside publish the new newsletter from number one to131all of the content, had an interview with the new communications editorial editor Zhang Baiqing, hope through to the top of the new group group "top new communication" case analysis, to introduce readers to the enterprise group culture dissemination enterprise, through the typical examples to show the enterprise group the transmission medium in the enterprise is how to play an important role in cultural transmission, at the same time, also hope to the enterprise group sustainable development provide some practical inspirations, make the enterprise group play a bigger role in the spread of corporate culture.