KY Group Enterprise Culture Construction Case Study

Corporate culture concept was created in the west,is a new stage in the development of modern enterprise management,its theory originated in the United States,a model of practice in Japan.In the mid-1980-s,"corporate culture" is our business and theory of recognition and attention,to strengthen the construction of enterprise culture,give full play to the leading and guiding role of enterprise culture,has become the root of the modern enterprise core competitiveness.KY group is the leading enterprises of the region,is currently China's largest,in the first three,welding industry group,the world's top ten.Its ten years development,especially with Japan panasonic company culture which is formed by the joint venture cooperation are well fall to the ground and deeply rooted,to the rapid development of the group played an important positive role.Forming process,this paper aimed at KY group combination of enterprise culture construction theory,adopt the method of combining theoretical review and case study,on the formation of the culture of KY group,the fusion of culture between China and Japan,enterprise culture construction and development done in-depth research,and the construction of enterprise culture and enlightenment on the refining results,the empirical theory of enterprise culture and enterprise culture and the "soft power" an important role in enterprise development process,explains the spirit of enterprise culture force was created a huge management force,formed a strong competitiveness.I hope that through this case materials and research achievements,to other enterprises,especially the joint venture,growth companies enterprise culture construction to provide real blueprint and valuable experience.This thesis is divided into five parts,the first part of the introduction,introduced the selected topic background,significance,content of the paper,the framework and research methods;The second part of the case body,introduced the formation of KY group culture idea,the construction of a cultural system;The third part of case analysis,from the perspective of corporate culture analysis KY group,the establishment of cultural construction,stable cross,roots and other levels and process,positive enterprise culture theory;The fourth part KY group enterprise culture construction of enlightenment;The fifth part conclusion.