Research On Developing Strategy Of Private Bank In Jilin Branch Of CCB

Early in the middle of the sixteenth Century, the Swiss Geneva appeared in anumber of private bankers, they specialized in providing confidentiality strongfinancial services to the European aristocracy. Private banking financial servicemode that has experienced several hundred years of history, the development of highnet worth clients become important means of providing products and service in theglobal scope gradually. A global financial storm in2007let the characteristics andadvantages of the private banking business of outstanding performance, makingmany capitalists to evade the risk, reduce the financial crisis brought about by acatastrophic loss. The global various financial institutions since have launched aprivate banking business, make the private banking business concern and a certaindegree of development.China along with the sustained and rapid economic growth and the acceleratedprocess of social wealth, the private banking of the West has a long history of thebanking business, gradually entered the China. On the one hand, domestic bankslack of combat experience of reality, it is a huge market demand on the other hand,the development of the private banks has become a major issue facing the domesticfinancial sector. The construction of banks in the private banking business from2008,has some advantages in network resources, customer resources, service network, hasmade a space for one person in the realm of private banking. But in the face of fiercecompetition in the domestic and foreign many financial institutions, the developmentof private banking business in the Construction Bank still exist some disadvantages,from the development of private banking business in China Construction Bank Jilin branch, the existence of private banking product varieties of a single, the lack of highlevels of private bank personnel, management system is not perfect, the internationalnetwork model has not yet formed, the problem of insufficient investmentmanagement ability.In Chinese rapid economic development of the historical background, theprivate banking business of the huge market demand, the research on private bankingbusiness has far-reaching significance. This in-depth analysis of the current situationof the development of Construction Bank Jilin Province branch of the privatebanking business and the advantages and disadvantages in the development, putforward the existing problems in the private banking business. At the same time thedevelopment experience of other domestic private banking business, its essence to itsdregs, proposed the target, the future development of the private banking business inChina Construction Bank Jilin branch human resource allocation strategy, corecompetence construction strategy and brand management strategy. The first chaptermainly introduces the background, significance, research methods and framework;the second chapter is mainly the development experience and the present situation ofdomestic and foreign private bank to carry on the analysis; the third chapterdescribes the Construction Bank Jilin Province branch of the private bankingbusiness development status and existing problems; the fourth chapter is thedevelopment of the private banking business of China Construction Bank Jilinbranch strategy, identify the development direction of private banks in ChinaConstruction Bank Jilin branch.Put forward their own questions and opinions in this paper on the developmentof private banking business in China Construction Bank Jilin branch, to a certainextent to the construction bank private banking business development has importantsignificance.