Research On The Development Strategy Of ZGBC Company

It is an eternal goal for ZGBC making unremitting endeavor to improveChinese urban vehicle industry progress. As decades of profound deposits ontechnological developmentand the persistence of independent innovation,integrated innovation and secondary innovation, ZGBC achieved its corecompetitiveness, at the meantime, China accomplished honor with its urbantransit vehicle industry.At present, it has been50%of passenger coaches and70%of urban transitvehicles, in China, manufactured by ZGBC. With regards to global market,because of comprehensive advantages of the technology and management,ZGBC has successfully expanded the market in a lot of developing countries,such as Australia Iran, Thailand, Pakistan, Bangladesh, Sri Lanka etc. ZGBChas opened the gates of railway markets in countries of South America andAfrica. Several areas and countries utilize the products of ZGBC. ZGBC hasalready became one of rail equipment manufacturers, whose products belong tothe first-class in the world, fulfilled the history blanks of railway vehiclemanufacturing, one by one, in domestic and even in the whole world.By choosing ZGBC as the research object, the author analyze and discuss indetail with the internal and external environment faced by the company, further,combined with the analysis of SWOT, identify the opportunities and threats, aswell as strengths and weaknesses with relative to other industry competitors.According to these results, and in order to utilize the opportunities and strengthsadequately, avoiding weaknesses and threats, relative strategies in companywere made. At last, referring to Development strategy, correspondingimplementation and relevant measures were given, with the best wishes toprovide reference for company making sustainable development.