The Study Of Development Strategic Based On YM Group

Affected by the impact of the global financial crisis and domestic economic restructuring, thenext few years, China’s economic growth will slow, medium and long term, China will continue in theindustrialization and urbanization accelerate the development of strategic opportunities, the economy willcontinue to maintain a rapid growth energy, chemicals, building materials and other industries, therebystimulating sustained and stable growth, based resources, environmental pressures and the requirements ofscientific development, the development of low-carbon economy will become the inevitable choice. Inrecent years, the gross domestic product (GDP) in He Nan Province has remained at about10%. The rapiddevelopment of electric power, chemical industry, metallurgy, building materials, high energy-consumingindustries led to a significant increase in demand for coal. And along with the rise in the price of coal, HeNan coal industry economic efficiency continues to improve, as the He Nan Province in the provincialgovernment put forward the implementation of the merger and reorganization of coal, and make greatefforts to cultivate the guiding ideology of the requirements of the development of large-scale modern coalenterprises and enterprise groups ", YM Group six coal corporate mergers and acquisitions integration ofthe main one in the allocation of resources, capital, tax, financial and other aspects of policy support, howto seize this good opportunity to combine the characteristics of its own resources and management ability,to take suitable for enterprise development business strategy to beat the competition, enterprises bigger andstronger, to become the Group is currently the most important mission.It is in this context, the paper first introduces the YM Group’s basic overview, followed by theexternal environment YM Group PEST analysis, industry trends, environmental analysis and SWOTanalysis, opportunities and threats facing enterprises to fully identify and enterprise the basis of its ownstrengths and weaknesses, YM Group proposed the development of ideas and strategy, the paper argues thatthe YM Group should adhere to the "capitalized, internationalization, high-end" development direction,production and finance combination of the basic mode, go co development of the road; Unswervingly takea good coal, mining, chemical industry, the aluminum industry is closely related to the joint development ofthe road; closely around the "harmonious and friendly scientific development, the two across good and fast; Large Group industry gathered outward expansion of the overall development of the strategic thinking ofYuan; the calcification infrastructure upgrade, and efficient operation of a modern system; affluent workersof business efficiency, intrinsically safe peace "to a" strong start, scientific leap, the momentum to take offthe "three-step strategy to build YM Group extra large energy and chemical enterprise group.