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KaSHi Patterns Of Tourism Strategy

Posted on:2009-11-10Degree:MasterType:Thesis
Country:ChinaCandidate:D W ZhangFull Text:PDF
GTID:2189360272477687Subject:Business management
Abstract/Summary:PDF Full Text Request
With the development of economy and the continuous improvement of people's living standards, KaSHi tourism has been rapid development in recent years,Initial formation of the tourism industry has been shaped, tourism resources development has made some progress, tourism, transport facilities are fundamental change, the tourism industry make greater contributions to the growth in local economy, However, in the development of tourism is gradually leaking from some issues, different scholars address these issues in a different solution, This paper tries to discusse those issues from pattern of tourism strategy.The article introduced the first part of this research background, the significance of study, research methodology and major innovation, then put forward the subject of research value. The second part is that introduce the basic tourism industry in KaSHi, in recent years has been greater development, tourism revenue in the proportion of tertiary industry is increasing, but compare tourism with other region, Urumqi City, the Ili Kazak Autonomous Prefecture horizontal, we can see that KaSHi tourism income, tourism in the three places with this ever-widening gap, the original KaSHi tourism competitiveness is continuously weakening.The third part of the article for KaSHi in the declining competitiveness of the tourism issue.Firstly,we analyse disportion in west and east in KaSHi from quantity and quality of tourism products;secondly, we analyse illogicality of tourism products from the aim of foreign tourists;finally,we analyse out of line in tourism system from the KaSHi travel agents, tourism enterprises, tourism, hotels. The fourth article is that bring forward some advice of optimizing patterns of tourism strategy,accelerate tourism industry in KaSHi concordant develop through consummate structure of tourism products,strategic alliance, tourism integration,etc.
Keywords/Search Tags:KaSHi, strategic pattern, integration
PDF Full Text Request
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